The purpose is to develop a regional strategy for communication and awareness raising that could be applied regionally and nationally. The strategy will actively involve key players inside and outside the water sector, stakeholders, civil society, the media and targeted public in the partner and non‐partner countries.
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Create the project’s identity |
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PPT presentations with SWIM-SM format |
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SWIM-SM policy profile (AR, EN and FR versions),preparation, up-date and diffusion to national and regional stakeholders |
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SWIM-SM pamphlet (EN and FR versions) preparation, up-date and diffusion to national and regional stakeholders |
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Draw up a package of communication and awareness raising activities targeting relevant decision makers, stakeholders and the general public (including awareness on the draft Strategy for Water in the Mediterranean and the selected demonstration projects |
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Management of promotional materials’ design and production and oversight of the overall communication with SWIM-SM Focal Points, target groups and other stakeholders |
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Relations with press and journalists - advertorials, press releases |
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Preparation of a media kit to be used for the information of media, educators of higher institutes (Universities etc.) and eventually distributed also to journalism students |
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4 National Information Sessions of media professionals (in Jordan, Lebanon, Morocco and Tunisia) |
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Consultation meetings with responsible for extension services to farmers and/or administrations / cooperatives related to farmers activities to identify the type of messages, materials and activities that could form the awareness raising and communication campaign addressing this target group (in 4 PCs) |
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Brochure or other information materials for farmers on the least environmentally and human health damaging practices for watering, for fertilizing, for pest control - Awareness raising about the impacts on health and the environment of re-use of raw or treated wastewater in agriculture. Best practices from other regions and countries will be presented |
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Four Information workshops targeting farmers, community leaders and consumers in selected regions/river Basins about health safety and practices related to the use of treated waste water in agriculture |
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Development and Maintenance of a contacts’ data base for parliamentarians, journalists, NGOs, educators |
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Production of 6-monthly News Flash |
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Production of promotional material, such as : flash memories, notepads, roll-up banners, mousepads, folders |
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Participation/Contribution to 4 key regional/national events to promote SWIM-SM visibility and coordination with relevant regional initiatives and projects |
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Media coverage of 5 SWIM-SM events (including the preparation of press-packets in advance of media events) |
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Oversight and management of the overall communication aspects related to SWIM-SM activities (contacts with relevant stakeholders, preparation of information materials, evaluation of specific activities) |
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Organisation of SWIM launching event (SWIM-SM + Demonstration Projects) |
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Organisation of the Workshop on Sustainable Use of non-conventional Water Resources |
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Update of the Communication and Visibility Work Plan for the coming 1 year of SWIM-SM implementation |
Click on the titles of activities implemented under each Thematic Pillar and/or Work Package to download the reports and other related documents and materials:
SWIM-SM Thematic Pillars
Pillar A: Non-Conventional Water Resources
Pillar B: Economic Valuation of Water Pollution Abatement
Pillar C: No-regret Actions for the Adaptation of the Water sector to Climate Change
Pillar D: Water Governance at the Local Level: Sharing Experiences from Water Users' Associations
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SWIM-SM Work Packages
Work Package 1: Water governance & mainstreaming
Work Package 2: Capacity Building Activities
Work Package 3: Application of water management plans
Work Package 4: Identification of good practices & success stories in the region & elsewhere
Work Package 5: Development of a Communication and Awareness Raising Strategy
Work Package 6: Support the Commission with the overall Coordination of the Programme
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The purpose is to strengthen intra‐sector (within all actors in the water sector, namely ministries, local authorities, civil society, etc) and inter‐sector dialogue, exchange experience in liaison with Horizon 2020 and MED EUWI, catalyse action from partner countries and other donors, elaborate upon thematic issues, and harmonise approaches and policies.
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Develop mechanisms and procedures to facilitate regional dialogue, consultations, and exchange of experience among the most water intensive sectors such as agriculture, tourism and urban development |
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Capacity building of SWIM Partner Countries in the assessment of the cost of water resources degradation at the basin level 16-18 June, Tunis - Tunisia (for participants from Maghreb countries) 23-25 June, Athens - Greece (for participants from Mashrek countries) |
| Strengthening the Capacity of SWIM Partner Countries in Assessing the Cost of Water Resources Degradation at the Basin Level |
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Assessment on the best available technologies related to wastewater reuse and desalination in rural areas and evaluation on the Economic Considerations for Supplying Water Through Desalination in South Mediterranean Countries. Organisation of a meeting of the Expert Group on Desalination to review the Assessment and provide advice on further development. Activity to feed the regional training under WP 2 (under Pillar A: non conventional water resources). |
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Assessment of the cost of water degradation and remediation actions in selected River Basins in: Algeria (Seybouse River Basin), Lebanon (Litani River Basin), Morocco (Oum Rabia River Basin) and Tunisia (Medjerda River Basin). (Pillar B: Economic Valuation of Water Resources) |
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Review and analysis of private sector participation modalities in water service delivery, with emphasis on the southern mediterranean region, to strengthen implementation capacity of national water plans at local level with emphasis on financial sustainability (under Pillar D: Local Governance with focus on Water Users Associations) |
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Organise and/or participate in regional or sub regional events aiming at mobilising partner countries and other donors in favour of sustainable water management schemes, and bringing together key players on water and environment in the region |
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Launching Regional Workshop of the SWIM programme in December 2011 (7-8 December) |
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Contribution in the Regional Conference on Advancing Non-Conventional Water Resources Management in the Mediterranean (Athens, 14-15 September 2011) and organisation of the SWIM-SM Workshop on Sustainable Use of Non-Conventional Water Resources (Athens, 16 September 2011) (horizontal activity) |
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Participation of the key experts in regional events (horizontal activity) |
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Organise and/or facilitate discussions and harmonising approaches and policies on issues related to the objectives of the Strategy for Water in the Mediterranean, notably IWRM and adaptation to climate change, and the Horizon 2020 initiative, especially its de-pollution component |
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Close operational linkages with H2020 Initiative to de-pollute the Mediterranean Sea (horizontal activity) |
The objective is to identify and promote good practices and success stories on water management and/or de‐pollution of the Mediterranean, in line with the four themes of the draft Strategy for Water in the Mediterranean and the three sources of pollution tackled by the Horizon 2020 initiative (municipal wastewater, municipal solid waste and industrial emissions) with an emphasis on water issues.
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Activity 1: Identify and disseminate success stories and supporting exchange of experience between the beneficiaries of the present project and those of other projects/programmes implemented at regional or national level and; Activity 2: Identify and inform about possible good practices and exchange knowledge on programmes or projects on water management in the region and elsewhere, funded by other donors and; Activity 4: Contribute to facilitating the transfer of know‐how and exchange of experience on water management |
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Documentation of Best Practices in wastewater reuse in Egypt, Israel, Jordan and Morocco (under Pillar A: non conventional water resources). |
The purpose is to support the strengthening of stakeholders’ capacity at regional level and contribute to the empowerment of water related institutions; identify competent national and regional training institutions so as to serve as ‘networks/centres of reference’ and to prepare a regional roster of experts from the ENPI countries who can deal successfully with sustainable water management issues in the region.
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